Is writing for the rich?

It’s not obvious how young writers without accommodating, well-to-do parents or a trust from gramps make it these days. Surely they can’t spend a year or two blogging without pay until an audience evolves to nurture them. They’ll starve. Meantime, freelance rates for non-fluff magazine writing have barely risen in the past 15 years. And the chances of getting a job at a quality newspaper or a serious magazine are fast approaching zero.

Peter Arnell Explains Failed Tropicana Package Design

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Videography: Steve Raddock
Peter Arnell headed the effort that removed the consumer-loved orange-and-straw icon from Tropicana's packaging.
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Videography: Hoag Levins -->
NEW YORK (AdAge.com) -- PepsiCo's Tropicana brand is junking the new orange-juice package design it just launched only weeks ago. The beverage marketer is switching back to its old design, whose centerpiece is an orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency's carton design that has now been withdrawn from the market. -->

Murdoch, NYTimes and LA Times next?

does Murdoch want to follow News Corp.'s $5 billion buyout of Dow Jones by gobbling up the struggling New York Times Co.?

The answer appears to be yes, as impossible as present economic conditions make it for most deals of any kind to get done.

What's more, incredulous News Corp. insiders say Murdoch's love of print media is so fervent that he's also been talking about a play for the Los Angeles Times, which could make easier prey for several reasons.