Arnell's Latest "Design" Debacle: Tropicana Returns to Orange with Protruding Straw
Peter Arnell is having a bad year. The Omnicom agency recently rebranded Tropicana orange juice (a PepsiCo brand), changing the long lived orange-with-straw-sticking-out to a simple glass of juice. The $35 million redesign went live this year, but after receiving gobs of complaints from consumers, the brand has decided to revert to the old look.
via mediabistro.com