Arnell's Latest "Design" Debacle: Tropicana Returns to Orange with Protruding Straw

Peter Arnell is having a bad year. The Omnicom agency recently rebranded Tropicana orange juice (a PepsiCo brand), changing the long lived orange-with-straw-sticking-out to a simple glass of juice. The $35 million redesign went live this year, but after receiving gobs of complaints from consumers, the brand has decided to revert to the old look.

Questions abound about the industrys future. Are there any real answers? : By James Sturdivant : Publishing Executive

In The New Yorker, James Surowiecki recently wrote of the railroad industry’s failure, at the start of the 20th century, to recognize that they were in the transportation business, not the train business, thereby missing the chance to invest in air and truck transportation, and being “eclipsed by a new technology.”

The 2009 Creativity 50: Zhang Huan | Creativity Online

My inspiration comes from daily life, from the most average things, small things that wouldn't grab anyone's attention. Things like eating, sleeping, working and taking a shit every day. Through these insipid activities that go completely unnoticed by people, we can discover and appreciate intrinsic qualities of human nature. Actually I have no inspiration. If I want to do something, I do it; if I should do something, I do it.