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March 5, 2009

CBS Nears Sell Out for NCAA March Madness Online

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With about two weeks to go before the start of the NCAA men's basketball tournament, CBS is nearly sold out of inventory and is approaching $30 million in ad revenue for March Madness On Demand, its Web video product that allows fans to stream online each of the 60-plus tournament games it televises.
via mediaweek.com

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